Brand identity is the accumulation of all factors that a company generates to depict the correct picture to its customer. Brand identity is dissimilar from “brand image” and “branding,” even though these conditions are often addressed as a convertible. The word branding refers to the marketing practice of strongly forming a unique brand. Brand is the notion of the company in the view of the world. Brand identity should be a unified message obtained by its viewer. If a part of the identity is a specific shade, uniformity of the color is essential in retaining the product identity. The identity should conform the image anticipated to the public. Brand is an association between clients and the business. Brand identity is what we observe, it’s the layout of a brand. Branding is a procedure of developing awareness and reach reliability.